The Digital Creator's Playbook: Launch. Price. Profit.

Ready to launch your first digital product, but not sure where to start or what to charge?

The Digital Creator's Playbook is a beginner-friendly guide that takes you from idea to launch to smart pricing in one clear system. Every chapter ends with a tick-box checklist, so you always know your next step.

Part One: The Launch Checklist (8 stages)

• Validate your idea before you build it

• Define your customer and write a clear promise

• Build a simple, useful first version

• Set up your store, checkout, and policies

• Write a sales page that explains your offer

• Plan your pre-launch and launch week, including an email sequence

• Review, collect testimonials, and keep sales going after launch

Part Two: Pricing for More Profit (7 chapters)

• Why pricing is part of your product

• Break-even math and how to count your costs

• Three ways to set a price (cost-plus, competitor-based, value-based)

• Good-better-best tiers, bundles, and order bumps

• Pricing psychology you can use honestly

• How to test a price and raise it

• A step-by-step case study and 10 pricing mistakes to avoid

Bonus pages

• One-page master launch checklist

• Fill-in pricing worksheet

• 30-day launch calendar

• Copy-and-paste email templates and headline formulas

• 7-day action plan, key takeaways, glossary, and notes page

This is for you if you're…

• Selling your first ebook, template, printable, or mini-course

• Not sure what to charge

• Starting a creative side hustle and want a clear plan